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Monthly Archives: February 2026

ConsumerProtec2

False Advertising in Florida and the Lanham Act

By Suncoast Civil Law | Posted on February 3, 2026

Trademarks provide valuable protection for a Florida business’ name and branding. The Lanham Act, the principal federal statute governing trademarks, allows a trademark holder to sue anyone who uses their mark in “false or misleading advertising” to sue and collect damages. Florida’s Deceptive & Unfair Trade Practices Act (FDUTPA) provides similar protections at the… Read More »